New Creative Resources to put Timber in the Frame
Introducing a suite of easy to use creative resources to help share the remarkable green story of Timber Framing – The Ultimate Renewable™.
It’s time to put timber in the frame as one of the most eco-friendly building materials on Earth. It’s renewable and sustainable, absorbing huge amounts of carbon from the atmosphere and keeping it locked up for as long as the wood exists.
With these new engaging and educational campaign assets, let’s share the contribution the industry is making to help tackle climate change.
Let’s Build a Better World
The new assets are a part of a new campaign, Let’s Build a Better World, designed to celebrate:
- The contribution our industry is making to help our planet
- Benefits of building a home with timber framing for Australians and their families
- Rational features of timber framing (durability, light-weightness, etc)
- Innovation and new technology in the industry
- The tens of thousands of people involved throughout production
and supply
The Results Are In
Research by the Timber Framing Collective that informed the campaign showed that:
- Despite timber framing being one of the most eco-friendly building materials, many people still think cutting down trees is a bad thing
- Although most builders and fabricators prefer to work with timber, many have been steered to other materials due to consumer demand
- 78% of consumers would like an eco-friendly building material option from their builder or supplier
- However, less than half of builders and suppliers are likely to discuss sustainable materials with their clients
Empowering the Entire Supply Chain
With almost 80% of prospective clients wanting to know about timber framing’s green credentials, these new campaign resources aim to educate and empower everyone in the supply chain to proudly stand up for their craft and share the environmental benefits of timber framing.
Unlimited Access to Creative Assets
Anyone in the entire industry has unlimited access to all the resources that can be shared across social and digital platforms, presented to prospective clients, displayed in offices and display suites, and used to proudly share the message across every touchpoint—whenever and wherever best suits each organisation.
The resources include videos, brochures, fact sheets, social assets and more.
Share the Message With your Network
Join the ever-growing group of people sharing these resources far and wide, putting timber in the frame and building a better world for the next generation.
Download the resources from Timber Framing – The Ultimate Renewable™.
